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6 best keyword research tools for startups to plan your new site

Are you thinking of getting a new website developed?

Its starts from website wireframing, content development etc to the marketing strategy for your business.

People often give in a lot of time handling the process but forget about an essential part of their strategy i.e to research keywords. Therefore, I suggest you to start working on keyword analysis upfront. This will help you to take your website to the right direction!

There are many keyword research shortcuts and tools that can be used to sort the purpose.

Here I will be writing about 6 best keyword research tools for startups, with a variety of keyword suggest tools that new businesses can use to target the best keywords for their niche, from long tail search terms to negative keywords.

Without further ado, let’s get to the 6 best keyword research tools for startups to plan your new site:


1.) Google Keyword Planner(Google Adwords)

This free keyword research tool has been everyone’s favorite for many years.

It has been the best-rated keyword search tool for start-up’s and even for bigger organizations.

You get the keyword search results with a keyword search on the Google search engine. 85% of the people use Google as their primary search engine, hence you are more likely to aim Google keyword searches throughout the year.


  1. Sign in to your Google Adwords account and you’ll see the following keyword planner screen:

    keyword tool planner step 1 

  2. Enter the keyword you’d like to find out the search results for by clicking on “Search for new keywords using a phrase, website..”:


  3. When you click on get ideas, you will see the following along with the keyword list:
  • Average monthly searches
  • Competition
  • Suggested Bid

Google Keyword Tool Planner tells you how many searches a keyword gets in month/year with the current suggested bid which is used in pay per click ads. You need to extract out the sensual and broad keywords that must be used on your website according to the website structure created.



2.) Moz’s Keyword Explorer:

Keyword Explorer is a new tool by Moz that adds some extra dimensions to keyword research. In addition to Volume and Difficulty, Keyword Explorer offers:

Opportunity: Relative CTR of the organic results on a SERP

Importance: How critical the keyword is to your campaign

Potential: A combination of all keyword metrics to help you prioritize

This tool is fairly new but has a bit more in addition to volume and difficulty:

Volume: Shows you how often a phrase is searched with 95% accuracy

Difficulty: Shows you a score from 0 to 100 that estimates how difficult it is for you to rank higher than the competitors.

Opportunity: Shows you a score from 0 to 100 to estimate the CTR(click through rate) of organic web results.

Moz’s Keyword Explorer

But unlike Google Keyword Planner, this keyword research tool is paid and will not be of much use if you do not wish to pay for a keyword explorer tool.



3. Google Trends:

As the name suggests, Google Trends tells you which keyword is rising in popularity and must be used for the business type. It will also help you to compare the popularity of a single keyword over another.

Google Trends

I made a search for the keyword “Digital Marketing” and set India as the location. Using Google Trends I found out in what at all states the keyword had the highest interest and its related search queries.   

No other free tool will give you such in-depth information. But Google Trends is often overlooked by marketers for keyword research. You have to use to it if you want more in-depth knowledge for your keywords.


4.) Ahrefs

This keyword research tool provides you with 7 days trial at $7. Using this research tool you can check how your competitors are ranking higher and what you need to do get ahead of them in terms of SEO.


Using Ahrefs you can get a competitor analysis, keyword research, backlinks, content research, rank tracking and web monitoring. This tool is paid but it does provide all the extra information you will require to understand your competition and do better than them.




When doing a keyword research, you will want to extract sensual and long tail keywords. helps you finding all possible long tail keywords by exploiting Google Suggest API.

If you want just extract out the long tail keywords without the search volumes, CPC and Adwords competition data then this tool is good for you. Or else they will charge you a monthly fee to extract out the volume data.



6.) KWFinder:


It this tool has an easy user interface as compared to any other in the list and provides you with the data on trend, search volume, CPC, and level of difficulty in results.

When clicked on the keyword, it pops open a new section with Google SERP for the specific keyword. Hence it will show you the top 10 pages on Google search for the specific keyword. You can even check the page and domain authority with the number of backlinks of those pages.



Conclusion: All the tools mentioned above will give the optimum information about the keyword you need for your business. If you are looking for an easy and free solution then I recommend Google Keyword Planner but if you looking to get more information on the keyword research for micro-niche sites then I recommend Ahrefs.

Know any other great SEO tools for startups? Please comment below.

Author avatar

Shekhar Malhotra

Shekhar Malhotra is the founder of King Crescent. He has helped companies grow online and has a proven track record for growing businesses in disruptive markets. Having built a strong niche in the fields of e-commerce, B2B, and B2C businesses.

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